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Top 3 Careers That Use Data Analysis
The term “big data” is everywhere these days, and with good reason. More products than ever before are connected to the Internet: phones, music players, DVRs, TVs, watches, video cameras…you name it....
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The First 3 Steps Of Digital Marketing Analytics
Digital marketing is all about metrics. Once you engage in digital marketing, the most important thing you can do is measure. You will measure what you’re doing to see the results if it worked, what...
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How to Land Your Dream Job at a Tech Startup
This July, General Assembly’s Atlanta campus hosted a panel discussion called How to land a job at a startup. Three in-house recruiter panelists were there from three Atlanta high-tech startups: Ionic...
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8 Personality Traits of Every Successful Startup Founder
A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that...
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8 Ways to Get the Most Out Of Bootstrapping Your Startup
In the world of startups, one fact that is very often glossed over is that most startups do not ever raise any money, much less Kleiner-Perkins venture capital money. Even then, only a very small...
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The 5 Pillars of Your Brand’s Business Model
A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your...
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How to Write the Best Problem Statement for Your Startup
The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that...
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4 Steps to Better Content Marketing
How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of...
View ArticleClik here to view.
How to Meet Your Target Audience Online
Your target audience is the first place you go to spread awareness about your product, and likely your first adoptors, too. Assuming you’ve done the necessary amount of customer discovery — identifing...
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How to Define “Brand”
When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to...
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5 Questions You’ll Be Asked In Your Next Digital Marketing Interview
The landscape of digital marketing continues to change at a rapid pace, and for all the right reasons. Employers are gaining a stronger understanding of what are now considered “basic” digital...
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The First 3 Steps Of Digital Marketing Analytics
Digital marketing is all about metrics. Once you engage in digital marketing, the most important thing you can do is measure. You will measure what you’re doing to see the results if it worked, what...
View ArticleClik here to view.
How to Land Your Dream Job at a Tech Startup
This July, General Assembly’s Atlanta campus hosted a panel discussion called How to land a job at a startup. Three in-house recruiter panelists were there from three Atlanta high-tech startups: Ionic...
View ArticleClik here to view.
Top Personality Traits of Every Successful Startup Founder
Photo: WOC in Tech A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to...
View ArticleClik here to view.
How to Master the Art of Bootstrapping Your Startup
In the world of startups, one fact that is very often glossed over is that most startups do not ever raise any money, much less Kleiner-Perkins venture capital money. Even then, only a very small...
View ArticleClik here to view.
The 5 Pillars of Your Brand’s Business Model
A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your...
View ArticleClik here to view.
How to Write the Best Problem Statement for Your Startup
The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that...
View ArticleClik here to view.
4 Steps to Better Content Marketing
How is your content marketing strategy going? If you’re blowing the doors off with tons of new content every week and thousands of inbound leads, read no further. But if your attempts at lots of...
View ArticleClik here to view.
How to Meet Your Target Audience Online
Your target audience is the first place you go to spread awareness about your product, and likely your first adoptors, too. Assuming you’ve done the necessary amount of customer discovery — identifing...
View ArticleClik here to view.
How to Define “Brand”
When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to...
View Article
