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Top Personality Traits of Every Successful Startup Founder

Photo: WOC in Tech A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to...

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The 5 Pillars of Your Brand’s Business Model

A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your...

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How to Write the Best Problem Statement for Your Startup

The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that...

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How to Define “Brand”

When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to...

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5 Questions You’ll Be Asked In Your Next Digital Marketing Interview

The landscape of digital marketing continues to change at a rapid pace, and for all the right reasons. Employers are gaining a stronger understanding of what are now considered “basic” digital...

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The Skills & Tools Every Data Scientist Must Master

Photo by WOC in Tech. “Data Scientist” is the hottest job of 2016. According to Network World, the median base salary for a Data Scientist is $116,840. This fact shouldn’t be big news. In 2011,...

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Digital Marketing 101: Measuring Your Digital Marketing Efforts

This post is part of our Digital Marketing 101 series. Sign up to get the full series! “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold...

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Digital Marketing 101: Creating Your Digital Marketing Calendar

This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about...

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Become a Digital Marketing Warrior Using the OODA Loop

The OODA loop was created as part of a military strategy developed by USAF Colonel John Boyd. Col. Boyd proposed that agility in any military situation involving humans would defeat raw power if the...

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5 Key Steps to Learning From Failure

When we hear or say the words “fail” or “failure” in relation to all things tech, we generally conjure up images of locked doors, garage sales of office supplies, empty chairs and desks, and a battle...

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