Top Personality Traits of Every Successful Startup Founder
Photo: WOC in Tech A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to...
View ArticleThe 5 Pillars of Your Brand’s Business Model
A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your...
View ArticleHow to Write the Best Problem Statement for Your Startup
The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that...
View ArticleHow to Define “Brand”
When we deliver the Digital Marketing class at General Assembly, we start off with branding. Not digital branding — just branding. Digital marketing is, after all, still marketing, and in order to...
View Article5 Questions You’ll Be Asked In Your Next Digital Marketing Interview
The landscape of digital marketing continues to change at a rapid pace, and for all the right reasons. Employers are gaining a stronger understanding of what are now considered “basic” digital...
View ArticleThe Skills & Tools Every Data Scientist Must Master
Photo by WOC in Tech. “Data Scientist” is the hottest job of 2016. According to Network World, the median base salary for a Data Scientist is $116,840. This fact shouldn’t be big news. In 2011,...
View ArticleDigital Marketing 101: Measuring Your Digital Marketing Efforts
This post is part of our Digital Marketing 101 series. Sign up to get the full series! “You can manage only what you measure.” There are many different versions of that mantra, and all of them hold...
View ArticleDigital Marketing 101: Creating Your Digital Marketing Calendar
This post is part of our Digital Marketing 101 series. Sign up to get the full series! Everything we’ve discussed so far in this Digital Marketing 101 series has focused on what to do and a bit about...
View ArticleBecome a Digital Marketing Warrior Using the OODA Loop
The OODA loop was created as part of a military strategy developed by USAF Colonel John Boyd. Col. Boyd proposed that agility in any military situation involving humans would defeat raw power if the...
View Article5 Key Steps to Learning From Failure
When we hear or say the words “fail” or “failure” in relation to all things tech, we generally conjure up images of locked doors, garage sales of office supplies, empty chairs and desks, and a battle...
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